you're reading...
Social Media

Gone are the days of “Textbook Style” education

Students on OpendayThe 30th and 31st of July 2010 marked a critical step taken by the College of Cape Town in relation to Social Media for Vocational Training. The realisation that Management/Marketing Courses can no longer be relevant if new media like Social Media Tools and Internet Marketing is not incorporated into the curriculum. This has lead to the Business Department’s proactive response to involve the first ever Innovation Living Lab in the Western Cape, called RLabs. RLabs agreed to do a Social Media Surgery for the Marketing/Management department. The SM Surgery included a drive to add current and prospective students to the College’s Facebook Page and Twitter Account. It also involved the teaching of valuable SM skills to current and prospective students. A twitter fountain were visible at the main entrance with tweets and retweets going out all around the world. Their was an almost tangible feelling of excitement around the OPENDAY with students enjoying the ability to send and view their FB status updates and tweets around the event in real-time. This day I truly saw education at its best. Gone are the days of reading out of  a textbook and hope that students will learn just enough to get a decent job. Innovations and new tools like Facebook, twitter and many other Social Networking tools have to become part of the set of educational instruments used.


About Craig Du Mont

Glad to be alive in this era. The advancement of all things.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: